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Local heralds are officers designated to help the populace in the local branch in whatever ways the local herald can. This can include being a court herald (particularly for a Barony), field herald, duty herald, and/or a submissions herald. Much depends on your local branch, and its activity level.
Up until recently all local branches were required to have a herald, but SCA's Corpora has been changed so that Baronies and higher-level (Principalities, etc.) are required to have a herald, but smaller branches are not (shires, etc.).
Local Heralds are officers of the SCA, and as such should be paid members (getting the Kingdom Newsletter, etc.).
The local branch herald is responsible for ensuring that heraldic announcements are made, that field heralds are available and working the field, and to ensure that there is a court herald to handle any court duties that may be necessary for the event.
The local branch herald has many resources available, including the West Kingdom Herald's Website, the West Kingdom Herald's Handbook, and the West Kingdom Ceremony Book. The handbook has articles on how to do field, organize field heralds, and a lot more, and the local herald should familiarize him or her self with these.
Heraldic Consultation (Names, Devices, etc.)
The local branch herald is not expected to be an expert in "Book" heraldry, but should attempt to learn what they can, in order to assist members of their branch in preparing forms for heraldic submission to the Kingdom office. Again, there are many resources available to the herald, and they should familiarize themself with them.
Note that if you are willing to accept submissions of forms for the College of Heralds, you are required to send them to the Matins Herald in a timely fashion (maximum of 30 days of receipt) in other words, don't hold onto the paperwork any longer than necessary. The reasons are several, but first and most important, if you hold onto those submissions you are slowing down your client's paperwork, and the process is not a short process already any delay caused by you makes things more difficult for your client. Note that holding onto submission paperwork longer than 30 days is considered in the West Kingdom College of Heralds as a "firing" offense, meaning that the Vesper Principal Herald may fire you from this office if he/she feels it is the right thing to do.
The local branch herald may find that since he or she is an officer of their local branch, people expecting them to handle duties that have little or nothing to do with heraldry. There is an excellent article in the Herald's Handbook on this very topic Section III, Article 7, "The Herald As a Local Officer" A.
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